Fuel For Thought
Jul
06
2017

A Racing Dream Comes True!

A Racing Dream Comes True!

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May
03
2017

Learn, Teach, Share

Learn, Teach, Share

Real, Live Experiences Still Matter

 

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Mar
15
2017

Eight Guiding Principles...oh and one other thing!

GAC’s Eight Guiding Principles…oh and one other thing!

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Jan
09
2017

AN AUTONOMOUS AGE

Are We There Yet? 

It’s coming…the driverless car, the savior of combatants fighting the daily traffic grind, week-in and week-out.

Or is it?

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Oct
19
2016

TEN KEY CONSIDERATIONS IN PLANNING CONTENT

Bill Gates Predicted “Content is King.” But How Long Should Your Specific Content Reign?

Over 20 years ago Bill Gates published the article “Content Is King” wherein he predicted that:

In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information. A user can click on the ad to get additional information-and an advertiser can measure whether people are doing so… Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.”

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Feb
18
2015

Life in the Fast Lane: Evolving Motor Culture in Vietnam

TRADITION & MODERNITY LEARNING TO SHARE THE ROAD

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Yes, a motorbike is the preferred method to get around town, perch for a mid-day nap amongst shops, transport all five members of your family or deliver massive panes of glass across town… But for how much longer?

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Jun
04
2014

Brand Reinvention Case Study

 HOW TO MAKE A BETTER TASTING COMPANY
clientuploads/blog-images/pizza_1.jpgIn 2009, Domino's was tied for dead last with Chuck E. Cheese in a consumer taste test. Their image was old and they were the butt of "tastes like cardboard" jokes.

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May
03
2013

Millennials and Our Cars

WE'RE WAITING FOR YOU

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It would be an understatement to say that we’ve spent a little bit of time thinking and talking about the challenges automakers are facing with converting Millennials aged 16-32 into new car buyers. It’s daunting. 

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Apr
17
2013

Driving Simulator Versus Reality

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Recently I had the opportunity to go over to CXC Simulations right in our backyard, here in Los Angeles. As a professional driver, I’m eager to get my hands on any tool that will help me stay sharp.

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Apr
08
2013

Brand Journalism Primer

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As the term “New Media” continues to evolve and sort itself out, the emergence of an old-school medium—with a twist— has many companies rethinking how they approach their marketing efforts.

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Apr
04
2013

Styling Sells

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Toyota 2000GT by Cloudforest

Curves, lines, hood ornaments, bulging muscles, fins, turn signals on the hoods. The Golden Age of cars eventually yielded to fuel economy and aerodynamic concerns. And while that’s good, it’s definitely taken some of the character out of the modern automobiles that populate the highways and byways of America.

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Mar
29
2013

5 Things Your Social Media Manager Isn't Telling You

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There are some brands that have figured out how to win the Internet. Some, like Burger King, have been at it well before the spread of social media (see: The Subservient Chicken). Others have capitalized on one great idea (see: The Man Your Man Could Smell LikeDollar Shave Club). For the other 99% of us scrounging for resources, time and creative opportunities, virality becomes a false metric of a successful social marketing plan.

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Mar
28
2013

The Changing Face of Production

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Let's face it: Almost anyone can make a video nowadays. This is a quantum leap in accessibility from just a few short years ago. Much of this comes by way of emerging technologies such as hand-held consumer-grade cameras and intuitive consumer editing software. We really are living in the golden age of video production—and digital production in general.

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Mar
28
2013

An Integrated Approach

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Integrated marketing is a way of life over here. So what does it mean? Besides a LOT of coffee, it means we try to understand your current needs and existing programs in order to identify—and sometimes unlock—additional opportunities to integrate our approach for you.

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Mar
28
2013

Welcome to the New GAC Website!

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A new website… yeah, that’s gotta be our first blog entry… to tell you about our new website. We’re proud of the work that went into it, and hope you’ll enjoy its visual appeal. Along the way, you should learn a thing or two about us as well.

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