It would be an understatement to say that we’ve spent a little bit of time thinking and talking about the challenges automakers are facing with converting Millennials aged 16-32 into new car buyers. It’s daunting.
As the term “New Media” continues to evolve and sort itself out, the emergence of an old-school medium—with a twist— has many companies rethinking how they approach their marketing efforts.
Curves, lines, hood ornaments, bulging muscles, fins, turn signals on the hoods. The Golden Age of cars eventually yielded to fuel economy and aerodynamic concerns. And while that’s good, it’s definitely taken some of the character out of the modern automobiles that populate the highways and byways of America.
There are some brands that have figured out how to win the Internet. Some, like Burger King, have been at it well before the spread of social media (see: The Subservient Chicken). Others have capitalized on one great idea (see: The Man Your Man Could Smell Like, Dollar Shave Club). For the other 99% of us scrounging for resources, time and creative opportunities, virality becomes a false metric of a successful social marketing plan.
Let's face it: Almost anyone can make a video nowadays. This is a quantum leap in accessibility from just a few short years ago. Much of this comes by way of emerging technologies such as hand-held consumer-grade cameras and intuitive consumer editing software. We really are living in the golden age of video production—and digital production in general.
Integrated marketing is a way of life over here. So what does it mean? Besides a LOT of coffee, it means we try to understand your current needs and existing programs in order to identify—and sometimes unlock—additional opportunities to integrate our approach for you.
A new website… yeah, that’s gotta be our first blog entry… to tell you about our new website. We’re proud of the work that went into it, and hope you’ll enjoy its visual appeal. Along the way, you should learn a thing or two about us as well.