There are some brands that have figured out how to win the Internet. Some, like Burger King, have been at it well before the spread of social media (see: The Subservient Chicken). Others have capitalized on one great idea (see: The Man Your Man Could Smell Like, Dollar Shave Club). For the other 99% of us scrounging for resources, time and creative opportunities, virality becomes a false metric of a successful social marketing plan.
Let's face it: Almost anyone can make a video nowadays. This is a quantum leap in accessibility from just a few short years ago. Much of this comes by way of emerging technologies such as hand-held consumer-grade cameras and intuitive consumer editing software. We really are living in the golden age of video production—and digital production in general.
Integrated marketing is a way of life over here. So what does it mean? Besides a LOT of coffee, it means we try to understand your current needs and existing programs in order to identify—and sometimes unlock—additional opportunities to integrate our approach for you.
A new website… yeah, that’s gotta be our first blog entry… to tell you about our new website. We’re proud of the work that went into it, and hope you’ll enjoy its visual appeal. Along the way, you should learn a thing or two about us as well.