Integrated marketing is a way of life over here. So what does it mean? Besides a LOT of coffee, it means we try to understand your current needs and existing programs in order to identify—and sometimes unlock—additional opportunities to integrate our approach for you.
This idea of "integrated marketing" means we seek to deliver the highest amount of impact, the highest amount of value, and help you achieve even bigger goals. Maybe it means we weave the program we're working on into a featurette in another program to add to its visibility and impact. Maybe it means we leverage the audience we're reaching with our program for other objectives you have with the audience segments. Whatever it is, it means we're looking for alignments. Alignments that make connections for your audiences and layer in value for your business. That's the real value of an integrated approach.