The Audio in Motion Wholesale Promotion is a BMW Center (Dealership)-focused program designed to encourage General Managers to increase order rates of BMWs equipped with the Harman/Kardon Premium Audio Package. Though HARMAN International had successfully run this program in years past, it reached out to GAC to help develop communication tools that could identify the incentive promotion for years to come.
GAC worked with our HARMAN clients to create a program befitting BMW quality. Branding development included an evergreen program name, logo and website. Print and digital materials included a mobile-responsive website (audioinmotionpromotion.com), a custom folder with spot UV highlights, copy and design of full-color inserts, including an internal communication template.
We then fulfilled the materials in a layered distribution to regional offices and every BMW Center in the U.S.
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