On the march to become a true, full-line car company, Kia Motors America (KMA) needed help establishing authenticity among key influencers who would, in turn, reach enthusiasts and the general public. Still struggling with the perception of building cheap vehicles, Kia looked to GAC to help move a “fun” brand that built boring cars, to a fun brand that builds exciting cars.
GAC was asked to help launch two key products as well as oversee and manage all Motorsports PR activities for the brand. Key accomplishments along the way included:
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