The overarching theme this year was to connect Toyota’s performance heritage—past, present and future. Everything from the vehicle builds to supporting content to special events, including the SEMA Media Preview and Toyota SEMA press conference, utilized this theme to drive home the point that Toyota was—and is—an exciting, performance-focused brand. The combined efforts paid off with a dramatic increase in attendance at both the SEMA Media Preview and press conference events. Outside of the SEMA booth, the buzz about Toyota lives on through increased press coverage and social media.
In our third year of partnering with Toyota, GAC coordinated a press preview event at a Downtown LA warehouse and managed many facets of storytelling, including video elements, press releases and script development for the reveal of the radical Sleeper Camry.
The Sleeper Camry would go on to be recognized in numerous “Top Cars of SEMA”-style articles including Motor Trend, Autoguide, and several others.
We coordinated efforts, schedules and relationships between a host of build shops around the country, with celebrity personalities, as well as national sponsors including SiriusXM and DUB.
Following the press conference, guests could meet and get autographs from the Baja 1000 Tundra Team, Chef Tim Love, Alexis DeJoria and 3-time SEMA host, Rutledge Wood.
Highlights of the SEMA effort include:
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