With engineering and bona-fide technical chops, we know how to synthesize the geek-speak in a way that consumers will actually understand.
In the B to C world, we know you have a lot of choices of agencies. To be effective, any agency must be well-versed in the client's world as well as the consumer's you're trying to reach.
Creativity is king in marketing, but there's plenty of blocking and tackling that needs to be done as well. Whether facilitating a multi-day activation or crisscrossing the country with 10 teams simultaneously, GAC obsessively focuses on the details so you don't have to.
In a world where measurement and ROI rule the day, we provide detailed metrics reports that allow for a real understanding of how effective any particular program is.
At GAC, we make sure our instructional design is sound for all types of learners before we even begin to develop a training initiative.
Let's face it, oftentimes product and brand perceptions are largely based on the salespeople who represent them. As such, they need the best training you can provide.
Training and teaching adults is much different than doing the same with children. Adults learn in different ways.
A Chinese proverb states:
"Tell me and I'll forget; show me and I may remember; involve me and I'll understand."
It's important to remember this with any adult learning model you implement. At GAC, we make sure our instructional design is sound for all types of learners before we even begin to develop a training initiative.
Whether it's drivers, engineers, or product/subject matter experts, our exhaustive, technical culture ensures our clients get results that are meaningful and can be thoroughly substantiated.
GAC has been evaluating and testing automotive products since the company's inception in 2003.
Our work is vetted legally by the experienced law firm of Much Shelist and its team of nearly 100 attorneys in Chicago and Southern California. Anything that requires legal review receives rigorous attention.
At GAC, evaluation and testing is embedded within our culture. That said, nothing is done in a vacuum. Our deep marketing, training and PR experience allow us to also understand the context, so we can better advise you on which services may be relevant based on the end goal.
We understand the press because we've been the press. Dealing with the media is unlike dealing with consumers or other businesses. We're always ready to represent your brand in the best of lights.
Dealing with the media has its own unique challenges and demands. We understand that you simply cannot take a cookie-cutter approach with the press.
Public relations is the bedrock upon which our company was built. Many of us have roots in PR and journalism. We understand the press because we’ve been the press.
In this new reality, "editors" take on many different shapes and sizes. Bloggers, social media mavens, the Twitterazzi – you need to hire a company that understands both conventional and new media in an ever-changing world.
In short, we write, we distribute, we pitch, we organize, we track and we maintain.
