Over 20 years ago Bill Gates published the article “Content Is King” wherein he predicted that:
“In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information. A user can click on the ad to get additional information-and an advertiser can measure whether people are doing so… Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.”
