As the term “New Media” continues to evolve and sort itself out, the emergence of an old-school medium—with a twist— has many companies rethinking how they approach their marketing efforts.

Let's face it: Almost anyone can make a video nowadays. This is a quantum leap in accessibility from just a few short years ago. Much of this comes by way of emerging technologies such as hand-held consumer-grade cameras and intuitive consumer editing software. We really are living in the golden age of video production—and digital production in general.