Yes, a motorbike is the preferred method to get around town, perch for a mid-day nap amongst shops, transport all five members of your family or deliver massive panes of glass across town… But for how much longer?
It would be an understatement to say that we’ve spent a little bit of time thinking and talking about the challenges automakers are facing with converting Millennials aged 16-32 into new car buyers. It’s daunting.
There are some brands that have figured out how to win the Internet. Some, like Burger King, have been at it well before the spread of social media (see: The Subservient Chicken). Others have capitalized on one great idea (see: The Man Your Man Could Smell Like, Dollar Shave Club). For the other 99% of us scrounging for resources, time and creative opportunities, virality becomes a false metric of a successful social marketing plan.
