Challenge
Perceptions

Isuzu, one of the leaders in commercial trucks, was a pioneer in SUVs and pickups in the '80s and '90s. Due to a myriad of market forces, the new millennium brought many changes and challenges for the brand.

GAC was tapped to provide oversight for all PR efforts, as well as retail education services at this critical juncture. GAC successfully launched several milestones for the brand, including:

Development, launch and management of Isuzu’s first-ever online news bureau
PR strategy and training support for launch of landmark gasoline direct-injection engine

Production of one-of-a-kind ride-and-drive event at New York Auto Show
First-ever full integration of GMICT/commercial information into all PR efforts
Rebranding and editorial support for revamped salesperson publication, Isuzu Talk
Full model line press kit production including releases, specs, proof sheets, high-res photography and B-Roll
Worked through successful transition of advertising AOR Goodby to Malone Advertising

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ChallengePerceptions

Challenge
Perceptions