LST Marketing − a global marketing agency known for pushing the limits of innovative sponsorships, talent integration and marketing solutions − came to GAC to partner on an opportunity to win the 2021 Red Bull Racing Show Run in Dallas, Texas. The Show Run was a preamble to the Annual Grand Prix held at the Circuit of the Americas in Austin. It was also to be the first time the Show Run would be in Dallas, taking over downtown for an unforgettable experience where the spectators’ hearts would race nearly as fast as the engineering masterpiece on the street. And this event is free for everyone to attend—a “democratization” of an experience once thought only for the elite.
GAC wrote and designed a full-color FAN GUIDE that consisted of 83 pages of not only strategic and creative solutions for the event, but multiple “advertisements” meant to be from top sponsors, ranging from big box stores to restaurants to oil companies. Several of these advertisements were translated into Spanish, a key demographic as well as a highly sought after market in the area. GAC also designed two potential road courses for the Show Run, one through Victory Park and the other by the Convention Center, both with long and short course options. GAC even drove the courses and videotaped them, along with a commentary of the drive and the benefits of the course design. These videos were embedded in the FAN GUIDE.
LST Marketing won the 2021 Red Bull Racing Show run in Dallas and has subsequently developed an ongoing relationship with Red Bull.
GAC has also partnered with LST Marketing on several eBay Motors activations at various events and continues to provide support for other initiatives and opportunities.
