For over 70 years, McIntosh® has set the gold standard for high-quality sound reproduction. With the iconic “blue watt meters” recognized worldwide as a symbol of outstanding audio, McIntosh home systems offer the ultimate entertainment experience for the most discriminating consumers. As a true American legacy brand, McIntosh was determined to partner with an OEM that aligned with its heritage and values. In Jeep® − another iconic American brand − McIntosh found the perfect partner.
In 2021, McIntosh Automotive turned to its agency partner, GAC, to help launch the first-ever automotive reference system from McIntosh in the all-new 2022 Jeep Grand Wagoneer at the New York International Auto Show. GAC created the press releases for the introduction of both the 23-speaker, 1375-watt MX1375 Reference Entertainment System and the 19-speaker, 950-watt MX950 Entertainment System.
GAC also supported the re-launch of McIntosh’s House of Sound in NYC, a five-story townhouse in Manhattan’s Chelsea neighborhood. GAC provided the scripting and key talking points for the automotive section of the guided tour, as well as museum-quality framed 'artworks' that highlighted the McIntosh brand, the two audio systems, the McIntosh/Jeep partnership and more.
In addition, GAC has provided McIntosh Automotive with key support in the areas of:
• Public relations
• CRM campaigns
• Dealership training and POS materials
• Auto and Industry Show support
• Consumer brochures
• Audio demonstration support materials
• Special event support.
GAC was a key agency partner with McIntosh Automotive in developing materials and strategies to further the success of this iconic American brand in Jeep vehicles.
