Having successfully launched the xA and xB, Scion still faced the challenge of promoting a whole new culture in the retail store. Utilizing a store-within-a-store concept made this challenge even more pronounced, as no distinct brick-and-mortar facility existed for Scion dealers.
Scion tapped GAC to supply expertise in the “tuner market.” This expertise was then leveraged into a series of deliverables that were dealer-facing, with the hope of making a positive impact upon the sales force.
GAC produced vast amounts of engaging content including:
