Gaining Traction

Nitto Tire continues to build momentum in the marketplace with a wide array of offerings from truck and SUV to passenger cars to race vehicles on and off pavement. Nitto had an R-Compound competition tire on the market for several years and wanted to improve the tire via top-tier actual testing and feedback both objective and subjective.

R is for Racing

Driver feedback captured via two-way radio and standardized forms completed after each session
Control tire baseline set at each test day prior to other tire construction and compound tests
Final results initiated mid-year product changes for tire model

Tire durability and peak performance levels evaluated
Testing validated engineering solution which led to better overall durability and performance during prolonged lapping sessions
Tiered testing methodology of increasingly prolonged lapping sessions
Empirical data gathered via GPS, three-axis accelerometer, tire pyrometer, pressure gauge, onboard multi-camera video, lap times and tread assessment

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