A company is only as good as the principles that it believes in. Our Eight Guiding Principles are our business compass. And it’s not just about giving you our finest work; it’s about doing so with honor and integrity.
Not long after we developed our Eight Guiding Principles, a thought kept buzzing through our heads. It pertained to the concept of brand and how powerful it can be.
For an established brand, it's the constant waving of the flag, the integration of the brand message across platforms and programs into every initiative a company undertakes, reinforcing every nuance people have come to associate with you. For an emerging brand, it's all about the opportunity to shape people's perception from scratch, to make yourself into what you want others to remember you for.
And so, Brand-Driven PerformanceSM was born as our tagline and mantra.
Our people are chosen because we think they're truly great. But they're not just great at what they do, they're handpicked because they're ethical, loyal and honest. That's the baseline criteria for working at GAC.
When you hire GAC, you get a focused company made up of well-rounded individuals.
Get to know us a bit, and you'll know why these sayings are more than just words on a page. Each one is embedded in our DNA.
You’ve grown too big, too fast when your principles start to become discretionary.
In the summer of 2003, GAC began as a one-man shop. Today, we're a group of individuals with a common goal — be the very best we can be for our clients, for our company and for ourselves.
As we look forward to our next 20 years, we thank each client, partner and associate for helping us get this far. We can't wait to see what the journey has in store for us. One way or another, it's going to be one passionate ride.
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