Eight Guiding Principles

A company is only as good as the principles that it believes in. Our Eight Guiding Principles are our business compass. And it’s not just about giving you our finest work; it’s about doing so with honor and integrity.

Be Focused

We know automotive—it's what we do best.

Be the Best Team

We custom build our account team to suit client needs, so you're not stuck with an inflexible group of off-the-shelf members.

Be Honest

We know that the best approach is a constant dialogue with our clients. We won't always give you the simplest of solutions if we don't believe that’s the right course of action. And we won't always agree just for the sake of it. But we will always be forthright and always have the client’s best intentions in mind.

Be Attentive

We give our all to our clients through personalized attention, which is something that's often absent from larger agencies. We remember the details and get your initiatives rolling in an efficient, streamlined fashion. We dedicate ourselves to each and every client, no matter how small or large.

Be Creative

We always carry out fundamental communications strategies, but we never stop thinking outside of the box. Want new ways for your message to reach people? We'll take the time to help you craft fresh, exciting programs and strategies that fall outside of the conventional realm.

Be Adaptable

We understand our clients have changing needs. We also know that their business and environment often change. Our entrepreneurial core allows us to turn on a dime, implement new strategies and integrate new business plan objectives—all with the careful planning and experienced business judgment you require.

Be Cost Efficient

We are always searching for ways to cut unnecessary costs for our clients and ourselves. There's no reason to spend money on extra layers of fat, where new initiatives can be funded. Simply put, we are the best value out there—we think smarter, not cheaper.

Be Accountable

Not only do we provide detailed regular reports so you know what you're getting for your dollar, but we also own up to the things we say. When we say something will get done, we mean it. We stick to our word, and always communicate with the client to manage expectations and let them know where we are at on any given project. Integrity means everything at GAC.

‹ ›

Brand-Driven Performance

Not long after we developed our Eight Guiding Principles, a thought kept buzzing through our heads. It pertained to the concept of brand and how powerful it can be.

For an established brand, it's the constant waving of the flag, the integration of the brand message across platforms and programs into every initiative a company undertakes, reinforcing every nuance people have come to associate with you. For an emerging brand, it's all about the opportunity to shape people's perception from scratch, to make yourself into what you want others to remember you for.

And so, Brand-Driven Performance^SM was born as our tagline and mantra.

Our Team

Our people are chosen because we think they're truly great. But they're not just great at what they do, they're handpicked because they're ethical, loyal and honest. That's the baseline criteria for working at GAC.

When you hire GAC, you get a focused company made up of well-rounded individuals.

Shop Talk

Get to know us a bit, and you'll know why these sayings are more than just words on a page. Each one is embedded in our DNA.

You’ve grown too big, too fast when your principles start to become discretionary.

Twenty Years of GAC

In the summer of 2003, GAC began as a one-man shop. Today, we're a group of individuals with a common goal — be the very best we can be for our clients, for our company and for ourselves.

As we look forward to our next 20 years, we thank each client, partner and associate for helping us get this far. We can't wait to see what the journey has in store for us. One way or another, it's going to be one passionate ride.

« DRAG / SCROLL »